Cut Is King

Of all the 4Cs, Cut has the greatest impact on a diamond’s beauty. A well-cut diamond reflects light brilliantly, creating fire and sparkle. Even a diamond with perfect color or clarity will appear dull without a quality cut.

Which “C” Should You Prioritize?

  • Cut

    Most Important
    Excellent/Ideal Cut
    Sparkle & brilliance

  • Color

    Depends on metal
    G–H

    Affects whiteness

  • Clarity

    Eye-clean is enough
    VS1–VS2

    Impacts transparency

  • Carat

    Personal preference
    Balance with Cut
    Size visible but subjective

What Happens When You Choose Cut Over Carat?

When it comes to diamond beauty, cut truly reigns supreme. A smaller, well-cut diamond can dazzle far more than a larger stone with a poor cut. Why? Because cut affects how light enters and exits the diamond — directly impacting sparkle and brilliance.

  • Ideal Cut diamonds reflect light perfectly, offering breathtaking brilliance.
  • 1.0ct poorly cut diamond may look dull next to a 0.90ct ideal cut stone.

Prioritizing the Right C

Why is cut more important than carat?

Because cut controls brilliance and light return.

Can you see the difference in clarity with the naked eye?

Not usually. VS2 or better is typically “eye-clean.”

What’s the best value combination?

G-H Color, VS2 Clarity, Ideal Cut, ~0.9–1ct

Does metal color affect the C you choose?

Yes! Yellow gold pairs better with warmer diamonds (J–K), while white gold suits D–H.