Diamond Buying Made Simple

Finding the perfect diamond begins with understanding the 4Cs — Cut, Color, Clarity, and Carat.
At Terra Amour, we believe your diamond should reflect more than brilliance; it should reflect your values, your style, and your story. Whether you’re drawn to timeless classics or rare, unconventional stones, our guide will help you make a confident, informed choice.

1. Cut – Sparkle and Brilliance

Cut affects how well a diamond reflects light. A well-cut diamond shines with maximum fire and brilliance. It’s the most important factor in a diamond’s beauty, regardless of size.

2. Color – The Whiter, the Rarer

Diamonds are graded from D (colorless) to Z (light yellow). The closer to D, the more rare and icy-white the appearance. Colorless diamonds are timeless and complement any metal tone.

3. Clarity – Natural Beauty

Clarity refers to internal marks (inclusions) or external blemishes. Fewer imperfections mean more brilliance. Grades range from Top - VS1 or higher is great for visual clarity.

4. Carat – Size That Fits Your Style

Carat measures a diamond’s weight. While larger carats feel luxurious, balance size with cut for better sparkle. A well-cut 0.25ct diamond can outshine a dull 3.0ct.